Architect and designer, lives and works in Milan since 1983. He was part of the Olivetti Design Studio, creating automatic banking terminals and personal computers with Michele De Lucchi besides he was director of the Master DA in Industrial Design. Since 1992 he has continued with his personal design research, working with Matsushita, Philips, Serafino Zani, Deborah Group, Artemide.

In 1999 he founded FRAGILE, a multidisciplinary studio of Corporate Identity Care® where he also conducts research on systems of communication and identity for companies and institutions, such as the design of the logo of Poste Italiane.