The Design

Serafino Zani has developed its own design concept: over the years the brand has built a solid and lasting relationship with a group of designers who share the company philosophy, focused on the quality of use and aesthetics of the product. Over the years there have been numerous design contributions that have allowed the company to go beyond fashions, proposing an original and diversified series of objects that make up our ‘domestic landscape’.

Starting from Tapio Wirkkala, a master of Finnish design who has been collaborating with Serafino Zani since the early 80s, passing through Andries Van Onck and Iroko Takeda, F.A. Porsche, Isao Hosoe, Liliana Bonomi, Angeletti and Ruzza, Romiti and Mandelli, Marco Susani and Mario Trimarchi, Tamar Ben David, Sezgin Aksu and Silvia Suardi, up to the meeting with the great master, Ettore Sottsass. In 2004, the collaboration with the latter led to the creation of ‘The wise kitchen and the happy table’, an organic and complete programme of utensils and accessories for the kitchen and table, some of which have been awarded with a prestigious award such as the Red Dot Design Award 2007.

Konstantin Grcic is the partner of the most recent collaboration, which gives life to ‘Pass me the salt‘, a work in progress that well represents the creativity and aristocratic essentiality of the design language of this internationally renowned German designer.

Each Serafino Zani product is the result of careful development, combined with a consolidated design philosophy, as Roberto Zani, CEO of the company, explains: “During our preliminary meetings with designers, our conversations are focused on topics that seem to have nothing to do with the design of objects. We have to get to know each other. If I get along with them and they get along with me, then we start working on the project we have in mind. I am convinced that design projects incorporate the shared values of those who designed them and those who produced them. This is how the end user buys something that is certainly useful, genuine and solidly made, but at the same time relates to the meaning inherent in the object itself and acquires the values of its designer and creator.”