Serafino Zani presents the new collection 2007
Passami il sale - litteraly "pass the salt,
please"-:new tableware designed by Konstantin Grcic.
Experimenting with a contemporary use of steel as an
everyday material, strong and durable and the same time
elegant, the new products are an original presence in the
day-to-day scenario of our households: tray, basket, salad
Created by a designer who seeks a delicate balance between
production needs and expressive languages, the new tableware
collection consists of five trays of different sizes,
obtained by bending the steel plate; a laser perforated
basket in two sizes, and a pair of salad servers in drawn
Grcic’s minimalist language reinterprets steel
through basic geometries, asymmetries and sharp cuts, like
metal origamis of extreme simplicity, that get across a feel
of the hand that crafted them.
"Working with Serafino Zani gives me an opportunity to
compare my design approach to Italian production on a
terrain which I view as extremely interesting and I refer to
as the “Casa Fabbrica”. Serafino Zani is a
contemporary company, operating on an industrial scale and
especially attentive to design, and yet at the same time
having strong links with the territory and artisan
traditions. It uses industrial production systems without
forgetting the know-how of handiwork.
believe there is great quality in trying to use industrial
equipment, keeping in mind that selecting a technology or a
machine is like choosing a tool: the value of both resides
not in themselves, but in the fact that both – through
the project – are able to convey the touch of the
person who has created them."