{"id":19684,"date":"2026-09-09T12:36:31","date_gmt":"2026-09-09T10:36:31","guid":{"rendered":"https:\/\/serafinozani.it\/the-design\/"},"modified":"2026-11-10T13:36:59","modified_gmt":"2026-11-10T11:36:59","slug":"the-design","status":"publish","type":"page","link":"https:\/\/serafinozani.it\/en\/the-design\/","title":{"rendered":"Design"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row el_class=&#8221;sz-page sz-section sz-split sz-split&#8211;rev sz-pos-design&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;sz-split__text&#8221;][vc_column_text]<span class=\"sz-kicker\"><b>Design<\/b><\/span><\/p>\n<h1>Design as a meeting of ideas<\/h1>\n<p class=\"sz-lead\">A design begins when an idea meets a material and a way of using it. For Serafino Zani, dialogue with designers has opened different perspectives on the kitchen and table: essential forms, everyday gestures and objects that express their time. Meet the authors through their projects, following a path connecting current collections and the archive.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;sz-split__media&#8221;]\t\t<div id=\"wd-2c02c335e72f9\" class=\"wd-image wd-wpb wd-rs-2c02c335e72f9 text-center  sz-split__img\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\/\/serafinozani.it\/wp-content\/uploads\/2026\/11\/serafino-zani-progetto-disegno-tecnico.jpg\" class=\"attachment-full size-full\" alt=\"Technical drawing in the workshop, company archive\" srcset=\"https:\/\/serafinozani.it\/wp-content\/uploads\/2026\/11\/serafino-zani-progetto-disegno-tecnico.jpg 1200w, https:\/\/serafinozani.it\/wp-content\/uploads\/2026\/11\/serafino-zani-progetto-disegno-tecnico-225x300.jpg 225w, https:\/\/serafinozani.it\/wp-content\/uploads\/2026\/11\/serafino-zani-progetto-disegno-tecnico-768x1024.jpg 768w, https:\/\/serafinozani.it\/wp-content\/uploads\/2026\/11\/serafino-zani-progetto-disegno-tecnico-1152x1536.jpg 1152w, https:\/\/serafinozani.it\/wp-content\/uploads\/2026\/11\/serafino-zani-progetto-disegno-tecnico-150x200.jpg 150w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t\t\t<\/div>\n\t\t[vc_column_text]<\/p>\n<p class=\"sz-caption\">Design drawing. Photograph from the company archive.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;sz-page sz-section sz-reveal&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"sz-people\">\n<div class=\"sz-person\">\n<h3>Tarcisio Zani<\/h3>\n<p>From cookware research to Karen and Vickers, design develops through direct engagement with steelworking.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/karen\/\">Karen<\/a> \u00b7 <a href=\"https:\/\/serafinozani.it\/en\/vickers\/\">Vickers<\/a> \u00b7 <a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#genesis\">Genesis<\/a> <small>(archive)<\/small> \u00b7 <a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#otello\">Otello<\/a> <small>(archive)<\/small><\/p>\n<\/div>\n<div class=\"sz-person\">\n<h3>Andrea Zani<\/h3>\n<p>Tullio brings his work into the brand\u2019s story through cookware whose forms and details accompany everyday gestures.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/tullio\/\">Tullio<\/a><\/p>\n<\/div>\n<div class=\"sz-person\">\n<h3>Liliana Bonomi<\/h3>\n<p>Knowledge of manufacturing processes informs object design. Stripes, Planetarium and Elaios express different sides of her research.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#stripes\">Stripes<\/a> <small>(archive)<\/small> \u00b7 <a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#planetarium\">Planetarium<\/a> <small>(archive)<\/small> \u00b7 <a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#elaios\">Elaios<\/a> <small>(archive)<\/small><\/p>\n<\/div>\n<div class=\"sz-person\">\n<h3>Konstantin Grcic<\/h3>\n<p>Passami il Sale, Al Dente and Accento connect essential design language, function and the character of steel.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#passami-il-sale\">Passami il Sale<\/a> <small>(archive)<\/small> \u00b7 <a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#al-dente\">Al Dente<\/a> <small>(archive)<\/small> \u00b7 <a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#accento\">Accento<\/a> <small>(archive)<\/small><\/p>\n<\/div>\n<div class=\"sz-person\">\n<h3>Ettore Sottsass<\/h3>\n<p>La cucina sapiente e la tavola contenta, begun in 2004, brings together cookware, cutlery and serving objects in an exploration of everyday life.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#bon-appetit\">Bon Appetit<\/a> <small>(archive)<\/small> \u00b7 <a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#cinque-stelle\">Cinque Stelle<\/a> <small>(archive)<\/small> \u00b7 <a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#offerta\">Offerta<\/a> <small>(archive)<\/small><\/p>\n<\/div>\n<div class=\"sz-person\">\n<h3>Andries Van Onck and Hiroko Takeda<\/h3>\n<p>Serafino cutlery explores the relationship between form and gesture, drawing inspiration from the ginkgo leaf.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/serafino-cutlery\/\">Serafino<\/a><\/p>\n<\/div>\n<div class=\"sz-person\">\n<h3>Tapio and Sami Wirkkala<\/h3>\n<p>Finlandia records a meeting with Finnish design and an exploration of table-object proportions.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#finlandia\">Finlandia<\/a> <small>(archive)<\/small><\/p>\n<\/div>\n<div class=\"sz-person\">\n<h3>F. A. Porsche<\/h3>\n<p>Impulse interprets cookware as a coherent system of components and functions.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#impulse\">Impulse<\/a> <small>(archive)<\/small><\/p>\n<\/div>\n<div class=\"sz-person\">\n<h3>Isao Hosoe<\/h3>\n<p>With Mach, the coffee-making object becomes a field of research into form, identity and use.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#mach\">Mach<\/a> <small>(archive)<\/small><\/p>\n<\/div>\n<div class=\"sz-person\">\n<h3>Angeletti and Ruzza<\/h3>\n<p>Zero\u2019s joins the history of serving through design dedicated to everyday objects.<\/p>\n<p class=\"sz-tags\"><a href=\"https:\/\/serafinozani.it\/en\/who-we-are\/archive\/#zeros\">Zero\u2019s<\/a> <small>(archive)<\/small><\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;sz-page sz-section sz-split sz-split&#8211;rev sz-pos-design&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;sz-split__text&#8221;][vc_column_text]Design Design as a meeting of ideas A design begins when<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19684","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design and designers | Serafino Zani<\/title>\n<meta name=\"description\" content=\"A design begins when an idea meets a material and a way of using it. For Serafino Zani, dialogue with designers has opened different perspectives...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serafinozani.it\/en\/the-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design and designers | Serafino Zani\" \/>\n<meta property=\"og:description\" content=\"A design begins when an idea meets a material and a way of using it. For Serafino Zani, dialogue with designers has opened different perspectives...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/serafinozani.it\/en\/the-design\/\" \/>\n<meta property=\"og:site_name\" content=\"SerafinoZani\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SerafinoZani.Italy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-10T11:36:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/serafinozani.it\/wp-content\/uploads\/2023\/02\/olimpia_slide_home.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/the-design\\\/\",\"url\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/the-design\\\/\",\"name\":\"Design and designers | Serafino Zani\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/#website\"},\"datePublished\":\"2026-09-09T10:36:31+00:00\",\"dateModified\":\"2026-11-10T11:36:59+00:00\",\"description\":\"A design begins when an idea meets a material and a way of using it. For Serafino Zani, dialogue with designers has opened different perspectives...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/the-design\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/serafinozani.it\\\/en\\\/the-design\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/the-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/\",\"name\":\"SerafinoZani\",\"description\":\"Acciaio, progetto, storia.\",\"publisher\":{\"@id\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/#organization\"},\"alternateName\":\"Serafino Zani\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/#organization\",\"name\":\"SerafinoZani\",\"url\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/serafinozani.it\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/KA7VMPE20A.jpg\",\"contentUrl\":\"https:\\\/\\\/serafinozani.it\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/KA7VMPE20A.jpg\",\"width\":1,\"height\":1,\"caption\":\"SerafinoZani\"},\"image\":{\"@id\":\"https:\\\/\\\/serafinozani.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SerafinoZani.Italy\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design and designers | Serafino Zani","description":"A design begins when an idea meets a material and a way of using it. For Serafino Zani, dialogue with designers has opened different perspectives...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/serafinozani.it\/en\/the-design\/","og_locale":"en_US","og_type":"article","og_title":"Design and designers | Serafino Zani","og_description":"A design begins when an idea meets a material and a way of using it. For Serafino Zani, dialogue with designers has opened different perspectives...","og_url":"https:\/\/serafinozani.it\/en\/the-design\/","og_site_name":"SerafinoZani","article_publisher":"https:\/\/www.facebook.com\/SerafinoZani.Italy","article_modified_time":"2026-11-10T11:36:59+00:00","og_image":[{"width":2200,"height":1459,"url":"https:\/\/serafinozani.it\/wp-content\/uploads\/2023\/02\/olimpia_slide_home.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/serafinozani.it\/en\/the-design\/","url":"https:\/\/serafinozani.it\/en\/the-design\/","name":"Design and designers | Serafino Zani","isPartOf":{"@id":"https:\/\/serafinozani.it\/en\/#website"},"datePublished":"2026-09-09T10:36:31+00:00","dateModified":"2026-11-10T11:36:59+00:00","description":"A design begins when an idea meets a material and a way of using it. For Serafino Zani, dialogue with designers has opened different perspectives...","breadcrumb":{"@id":"https:\/\/serafinozani.it\/en\/the-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/serafinozani.it\/en\/the-design\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/serafinozani.it\/en\/the-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/serafinozani.it\/en\/"},{"@type":"ListItem","position":2,"name":"Design"}]},{"@type":"WebSite","@id":"https:\/\/serafinozani.it\/en\/#website","url":"https:\/\/serafinozani.it\/en\/","name":"SerafinoZani","description":"Acciaio, progetto, storia.","publisher":{"@id":"https:\/\/serafinozani.it\/en\/#organization"},"alternateName":"Serafino Zani","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/serafinozani.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/serafinozani.it\/en\/#organization","name":"SerafinoZani","url":"https:\/\/serafinozani.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/serafinozani.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/serafinozani.it\/wp-content\/uploads\/2021\/03\/KA7VMPE20A.jpg","contentUrl":"https:\/\/serafinozani.it\/wp-content\/uploads\/2021\/03\/KA7VMPE20A.jpg","width":1,"height":1,"caption":"SerafinoZani"},"image":{"@id":"https:\/\/serafinozani.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SerafinoZani.Italy"]}]}},"_links":{"self":[{"href":"https:\/\/serafinozani.it\/en\/wp-json\/wp\/v2\/pages\/19684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serafinozani.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/serafinozani.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/serafinozani.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/serafinozani.it\/en\/wp-json\/wp\/v2\/comments?post=19684"}],"version-history":[{"count":4,"href":"https:\/\/serafinozani.it\/en\/wp-json\/wp\/v2\/pages\/19684\/revisions"}],"predecessor-version":[{"id":19977,"href":"https:\/\/serafinozani.it\/en\/wp-json\/wp\/v2\/pages\/19684\/revisions\/19977"}],"wp:attachment":[{"href":"https:\/\/serafinozani.it\/en\/wp-json\/wp\/v2\/media?parent=19684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}